Data Protection and Privacy

General

We want to talk about something crucial – how we handle your personal information. Klothoz UG follows the rules laid out in the GDPR and the Federal Data Protection Act (BDSG 2018) when it comes to dealing with your personal data.

Our Policy

Respecting your privacy and taking care of your personal data is a fundamental part of what we do. We’ve set some principles for how we handle your data:

  1. We gather and store data for specific reasons like Customer service, Regulatory requirements, Marketing, User experience enhancement, Order processing, and Fraud prevention.
  2. We only collect the necessary data for these purposes.
  3. Once we’re done with your data, we delete it.
  4. Your data isn’t shared with any third parties.
  5. We keep your data secure and well-protected.

Collection and use of your personal data for your order

To facilitate the seamless processing of your order, we kindly request a pinch of your data. While you traverse the order journey, you graciously provide us with your esteemed name, address, email, contact number, preferred method of payment, and the coveted items on your wishlist. Armed with this invaluable intel, we embark on our mission – confirming your order, impeccably packaging your treasures, and orchestrating their timely dispatch to your eagerly awaiting abode.

Customer Care

Whenever you reach out to our customer support via email, rest assured that the details you provide will find a home in our records. Our dedicated customer service team holds the key to accessing all the specifics tied to your orders. This arsenal equips us to offer impeccable assistance, whether it’s decoding the whereabouts of your order or orchestrating a seamless item return. What’s more, diving into our archives lets us track your previous exchanges, enabling us to deliver a level of service that truly stands out.

Good User Experience

We’re on a continuous quest to enhance your time on our websites. Our secret weapon? We closely observe your browsing habits across our sites, seeking insights that empower us to elevate usability, layout, and the overall user experience. Cookies are our allies in this mission. Furthermore, the data we glean from your browsing adventures helps us curate recommendations, suggesting additional articles that align with your tastes.

Marketing

Our goal? Presenting you with top-tier fashion insights, captivating news, and attention-worthy advertisements. Achieving this requires us to tap into personal data, crafting tailored recommendations and promotions that mirror your individual preferences. You’ll encounter these offerings not just on our website, but also on other platforms like social media and apps. To achieve this, we draw upon data about your interactions with our services and websites, spanning order history, prior conversations, and profile insights. This trove of information might blend with other data you’ve shared with our advertising partners, bolstered by their independent collections. Cookies play a role too – our partners might use them to glean insights when you journey through our website. If you prefer, you can raise objections to our direct marketing strategies, including profiling, by simply filling out our application form.

My Account

Should the desire arise to carve out your own unique space in our realm (known as My Account), a few personal breadcrumbs will be appreciated – your name and email will do the trick. Should you fancy adding a personal touch, feel free to share your phone number and address too. The realm of “My Account” unfolds to offer a bird’s-eye view of your virtual shopping cart and your journey through order history. Once you’ve stepped into this personalised haven and logged in, you’re the captain of your ship. Navigating is a breeze – updating or bidding adieu to your account is just a click away. As vigilant sentinels, we employ the data you entrust to us in our mission to thwart fraudulent activities. To further fortify our defenses, we might tap into additional insights from our partners in payment. Your personal data finds its home within the embrace of regulatory guidelines, including the meticulous demands of accounting.

Legal Basis for Collecting and using your Personal Data

Your personal data is collected by KLOTHOZ on the basis of the following legal bases:

  1. Fulfilment of the contract by us, cf. GDPR Article 6, 1 (b)
    • Execution of your order
  2. Our legitimate interest, cf. GDPR Article 6, 1 (f)
    • Customer service
    • Good user experience
    • Fraud prevention and detection
    • Analysis, user experience and development based on cookies
  3. Your consent, cf. GDPR Article 6, 1 (a)
    • My Account
    • Cookie-based marketing
  4. Our legal obligations, cf. GDPR Article 6, 1 (c)
    • Regulatory requirements

Sharing of Personal Date

In order to provide our services, we share personal data with our partners. We will only use your data if this is legally permissible. All our partners are committed to protecting your data.

Data Supervision

Meet the stewards of information, responsible for orchestrating the symphony of data. These meticulous guardians navigate your data’s course, ensuring compliance with the strictest standards. We exercise judicious discernment, sharing only the essential fragments necessary to fulfill critical services such as shipping. Upon the initiation of your order, a profound transformation occurs. Enter the realm of payment, where stalwart entities like Klarna and PayPal ascend as data custodians. Here, the meticulous governance of personal information finds its embodiment. Facilitating these payment gateways requires the provision of select data – your contact particulars and order specifics. Through this exchange, the payment process is tailored to your preferences, an intricate dance of convenience and security. To gain deeper insights into the inner workings of these service providers, an expedition into their digital domains is encouraged, where the tenets of their policies and privacy commitments unfurl in full. Subsequently, the narrative shifts, and your order is entrusted to the care of our warehouse logistics partner. Once meticulously prepared for dispatch, your name, address, email, and phone number are shared with our shipping collaborators, ensuring the expeditious fulfillment of your purchase.

Date Processor

Transitioning to the realm of data processors, we encounter the role of Adyen – a revered figure in the art of payment processing. Here, your financial details are channeled, meticulously processed, and sheltered within a fortified enclave adhering to the most stringent regulatory protocols. Our technical artisans, who access our databases or craft applications housing personal data, stand as sentinels of security. Among these virtuosos, hosting architects, website engineers, and the conduits of message distribution find their place, each contributing to the robust foundation upon which our digital architecture is erected. As our narrative unfolds, the curtain rises on a realm devoted to marketing. Here, non-reversible and encrypted (hashed) fragments of customer data hold significance. These fragments, encompassing contact particulars, become integral in our collaborations with social media networks and allies, seamlessly propelling advertising campaigns that span the digital expanse. Within this orchestration, IP addresses and order specifics join the cadence, harmonizing with our affiliate partners. A harmonious exchange transpires, as this data dance propels their endeavors, acknowledging their role in our digital tableau.

Your Cookies

Allow me to introduce you to the concept of cookies. These unobtrusive data morsels find residence on your computer, tablet, or smartphone. Their primary function lies in recognizing your device’s unique signature or IP address, silently collecting insights into your online journey – the pages you frequent, the decisions you make, and the tasks you execute. It’s crucial to note that cookies aren’t vectors for malicious software or viruses. Some of the cookies we employ harbor personal data, and our Privacy Policy meticulously outlines our data handling protocols. Our assortment encompasses both proprietary cookies, prepared in-house, and third-party cookies – those crafted by external entities. These external contributors could include content providers, feature providers, or analytics frameworks, all of which can gather personal fragments like your IP address and behavioural patterns. Here’s the procedure: during your inaugural visit to our digital domain, you’ll encounter the query of consent for cookies. The choice is yours – a nod of approval for all or a selective exemption. The exception, of course, pertains to essential cookies – the bedrock of smooth website functionality. However, a word of caution: should you opt to curtail certain cookies, brace yourself for a modified experience. Certain services and features might temporarily recede, given the absence of cookies that retain your preferences.

Type of Cookies

  1. Necessary Cookies

These cookies serve as the fundamental pillars upholding the operational integrity of our website. They are integral components that cannot be toggled off within our systems. Moreover, attempting to deactivate these cookies designated as strictly necessary is an
endeavor with limited feasibility. These essential cookies come into play based on your interactions, responding dynamically to your behavior. For instance, the moment you add an item to your virtual shopping cart, these vigilant cookies promptly record this action, even if
you continue to traverse our online storefront. In essence, they function as the steadfast architects of seamless user experience, functioning behind the scenes to ensure uninterrupted functionality.

  1. Functional Cookies

Functional cookies serve a pivotal role in tailoring the website to align with your preferences. These cookies are the architects of improved functionality and personalization, contributing to features such as finely-tuned recommendations. They may originate from our own endeavors or be sourced from third-party entities whose services have been seamlessly integrated into our digital domain. It’s important to note that declining permission for these cookies could potentially disrupt or diminish the proper operation of certain functionalities, thereby compromising the holistic user experience.

  1. Statistical Cookies

Among our digital companions, we have the analytical cookies – the meticulous examiners that provide us with a nuanced perspective on our website’s performance. These cookies engage in the task of quantifying our visitor count and discerning their preferences, particularly regarding the products that captivate their attention. This analytical prowess underpins our efforts to elevate and refine both our services and our product offerings. Within this analytical context, we may acquire insights concerning your device, encompassing factors like your screen dimensions, browsing platform, and salient details about your internet connection, exemplified by your IP address. It’s through these analytical cookies that we gain a comprehensive understanding of the entry points through which visitors embark on our website odyssey, as well as their navigation trajectory. This encompasses insights into the timing, duration of stay, employed functionalities, and the products they engage with – a comprehensive map of the virtual voyage.

  1. Marketing

Embedded within our digital landscape, you’ll encounter a tapestry of recommendations, offers, and strategic marketing endeavors that radiate beyond our virtual walls, extending their reach to encompass diverse websites and social networks. The underlying mission is clear: to curate a seamless alignment between these initiatives and your individual preferences. This intricate choreography is orchestrated by our specialized marketing cookies, which serve as the architects of personalized engagement.
Functioning as vigilant sentinels, these marketing cookies meticulously gather insights into your browsing conduct. They methodically chronicle your interactions, capturing your interest in particular products, both within our precincts and across the broader digital realm. Concurrently, these astute observers record your active participation in various marketing initiatives and campaigns, while discreetly cataloging pivotal details such as your device’s distinct identifier and even your geographic coordinates, derived from your IP address. Within this data ecosystem, information seamlessly converges, intertwining elements such as your purchase history, prior correspondences, profile specifics, and supplementary fragments disclosed either to our advertising collaborators or autonomously accrued by them. The orchestration is exacting, and as you navigate our digital landscape, these collaborators may invoke cookies to glean additional insights during your engagement. Concurrently, our own employment of cookies permits us to trace your trajectory across diverse virtual terrains, enabling us to present meticulously tailored advertisements that echo your proclivities and requisites.

How to delete existing Cookies

Since cookies are not stored in our systems, but locally on your device, we cannot delete them. However, it is easy to delete cookies that you have previously accepted. How you can delete cookies depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using. Typically, this information can be found under System Settings – Security and Privacy – however, this may vary from browser to browser.